Founder and Chief ARTSpreneur
For 30 years, Susan E. Lee has been an innovator and an industry leader working with many theatrical producing companies and non-profit arts organizations. She introduced Camp Broadway LLC in 1995 and has since managed the brand, business and program development. In addition to her role as founder and managing member of the company, she is the Chief Marketing Officer for The Nederlander Producing Company of America, where she oversees new business partnerships and marketing. Since joining the company she successfully developed and launched Audience Rewards, now the official loyalty program for Broadway; The National High School Musical Theatre Awards aka The Jimmy’s Awards, named in honor of James M. Nederlander; and InTheatre Network, which is now operating across all Broadway theatres. Prior to joining The Nederlander Organization, Susan oversaw the development of new business strategies and marketing services for Serino Coyne, Inc., the largest full-service agency in the live entertainment industry. Under her leadership, the agency expanded services to include Internet marketing, sponsorship sales, media promotions and cultural tourism. Susan has also represented a portfolio of theatrical properties for sponsorship and product placement. She developed and implemented the marketing partnership between Visa and the Tony® Award-winning musical Movin’ Out on Broadway. Following a successful partnership in New York, Visa became the title sponsor of the national tour of Movin’ Out, which was supported by the largest integrated marketing campaign in theatrical history. While at Serino Coyne, Susan also launched Tuesday’s at 7 and Season of Savings, Broadways largest industry-wide cooperative consumer outreach initiative, which has generated over 50 million dollars in ticket sales since 2000. Working in partnership with Sound Associates, Susan also successfully introduced ShowTrans® on Broadway in 1996. ShowTrans is an assistive technology that provides multi-lingual audio commentary for non-English speaking audiences. ShowTrans is operating at The Phantom of the Opera, Wicked, Mamma Mia and others. Susan helped introduce sponsorship marketing to Broadway during her tenure as Director of Marketing at The League of American Theatres and Producers, where she launched Broadway on Broadway, The Broadway Line and, most notably, Celebrate Broadway: The 100th Anniversary of Broadway in Times Square. Prior to joining The League, Susan was the national press representative for YulBrynner’s Farewell Tour of The King and I, Arsenic and Old Lace starring Jean Stapleton, and Macbeth starring Glenda Jackson and Christopher Plummer. She is a member of The Association of Press Agents and Managers.
(Curriculum Design and Technology Integration Consultant)
Karen Mack is Camp Broadway’s unofficial Chief Innovation Officer helping the company to take a leadership role in innovative theatre arts education with the convergence of high quality, rights approved curriculum, rich media and technology. She earned her MS in Instructional Technology from the New York Institute of Technology (NYIT). An educational professional with more than 40 years of high school, university and industry teaching and training experience, Karen has been recognized by both private and public sectors as a Master Teacher, and her model for the design and implementation of technology-rich, standards-based curriculum has been replicated throughout the country. Now quasi-retired, as she likes to put it, Karen’s last full time position was with the Technology Based Learning Systems Department of NYIT. Author of numerous technical and educational manuals, as well as curriculum and instructional technology websites, Karen returns to her “roots” with her work on the development of online learning modules for contemporary Broadway shows, having started her career as an English literature teacher and drama coach after earning her undergraduate degrees in English and Communication/Theatre Arts from Marymount Manhattan College. She has an extensive background in cultural videoconferencing program development for K-12 classrooms as well, and is a Verizon Thinkfinity National Cadre Trainer, the NYS Web and Alignment Coordinator for ThinkfinityNY and Beyond, and an Intel Senior Trainer. Karen frequently presents at local and national conferences on topics related to instructional technology integration. In her free time, she hangs a “Gone Fishing” sign.
Lauren Ann Sagnella
Lauren graduated from Rutgers, The State University of New Jersey with a BA in American Studies and English with a concentration in Creative Writing. She has also studied at the University of Sussex in the United Kingdom where she spent a semester abroad. She completed her thesis that explored the influence of the Disney musical on Times Square with Honors. Lauren interned at the Nederlander Producing Company of America in the Group Sales and Marketing departments. She has also contributed to the Broadway Direct Newsletter, and was a chaperone at the 2012 National High School Musical Theater Awards. Lauren enjoys traveling, performing, and baking.
Hillary Reeves oversees the corporate and consumer communications for Camp Broadway LLC. She is a recent graduate of Fordham University’s College at Lincoln Center with degrees in English and Theology. She recently completed a thesis which explored the link between food and Christian Spirituality in American culture. Prior to joining the full time staff at Camp Broadway LLC she worked at several national publications including Glamour, Good Housekeeping and Food Network Magazine, served as a production assistant for the 2011 National High School Musical Theater Awards, provided market support for the Metropolitan Opera’s summer HD Festival, and worked as an production intern for Town Square Productions’ A Tale of Two Cities on Broadway. In her spare time, Hillary enjoys eating and cooking as well as singing in a cappella groups and choirs. She lives in Manhattan.
Editor, Regional Corporate Communications
Laura Ley Carlson has been with Camp Broadway since its inception in 1995. One of the original “Cast of Characters” in the pilot program, Laura has twice attended Camp Broadway in New York City and has been an intern at the Camp Broadway headquarters. Laura was the Coordinator of Youth Services for the 1999 Summer Camp and served as the Company Manager for the first Camp Broadway National Tour in 2000. A graduate of John Carroll University with a degree in Business Management and focus in Entrepreneurship, Laura began a sales career in the luxury travel industry with Flight Options, a leader in private jet travel and fractional aircraft ownership. Most recently, she has been in the sales department for NVR, Inc., a nationally ranked public builder. During her 7 year tenure Laura served as Sales and Marketing Representative and Sales Manager overseeing more than $78M in new home sales. Laura is a proud mother of two children and looks forward to bringing the Camp Broadway experience to fellow Broadway lovers around the country!
Brian W. Curran is a invaluable business and financial advisor to Camp Broadway LLC and a founding member of the Board of Directors for the Broadway Education Alliance, a 501.c3 not-for-profit organization, dedicated to innovative business solutions in the area of arts, culture and character based education. Chief Operations Officer of Diversified Agency Services (“DAS”), the marketing services division of Omnicom Group Inc (NYSE: OMC). He has global responsibility for the strategic development and operational performance of DAS’s extensive interests in the direct, promotional, field, channel, wireless, entertainment, event and sports marketing space as well as, market research, branding, design, public relations, healthcare and other specialty advertising services. He is also responsible for strategy development including much of DAS’s corporate mergers and acquisition activity. Previously, he was President, CRM of DAS from 2004-2006, and International Chief Financial Officer of DAS from 1998-2003. In this role he was based in London, and was responsible for the operational and financial performance of the DAS businesses in Europe. Prior to that, he was the Group Financial Director of WWAV Rapp Collins from 1986-1998. WWAV Rapp Collins (now Rapp) is the leading direct marketing services provider in the United Kingdom, and over that period Mr. Curran provided the stewardship to support the growth in their business from billings of $20m to $200m, including the sale of the business to DAS in 1994. Mr. Curran is an economics graduate of the London School of Economics. He qualified as a Chartered Accountant in London in 1983 and remained in public practice until 1986. Throughout his professional career, Brian has provided financial stewardship and advice to a number of sports clubs and associations.
Advisor, Strategic Planning
Jim Snyder is the Account Executive for Safari Montage for the North East States. Previously, Mr. Snyder served as Education Architect for Digital Bridge and Vice President of Audio Enhancement where he worked on the corporate partnership with Panasonic providing integrated technology solutions for school districts around the country. He is the former Chief Technology Officer of Lake County Schools in Florida and Former Director of Enterprise Technology Initiatives for the Center for Information Technology at Stetson University where he helped in the establishment of the Institute for the Study of Digital Inclusion. Previously, Jim was the education technology consultant for the Celebration School in Disney’s town of Celebration, Florida, and wrote the Technology Master Plan for Ocoee Middle School, Florida’s Demonstration Middle School. He earned a B.S. Degree in Electrical Engineering from Lawrence Technological University in Southfield, Michigan and received his Professional Engineering license in 1994.
Gold Media Services has been created by communications professional Jim Gold to help clients in all aspects of media and event management. Jim works with global leaders around the world in the communications and broadcast news industries to offer creative strategies and turn-key solutions for corporations, not-for-profit organizations, broadcast news outlets and individuals. Most recently, Jim Gold has helped establish the Doha Film Institute and the first two editions of the successful Doha Tribeca Film Festival in Doha, Qatar. In addition to roles as operations manager, sponsorship manager, as well as head of business & public affairs, he also helped establish TEDxDoha, the independently organized TED event in Doha. He worked closely with the global TED leadership in the creation of two TEDxDoha programs. More than 1,000 people attending the first two TEDxDoha events, the second of which was actually a live satellite insert into TEDWomen in December 2010. Jim created Arab Broadcast Forum (ABF) in 2006, the first event devoted to the Arab broadcast news industry. Each event attracted widespread interest and participation from all corners of the globe and created the first open debate about the state of journalism in the region. Prior to establishing and managing ABF, Jim Gold was the driving force to create News Xchange, the largest gathering of the global broadcast news industry. From the beginning, News Xchange was a different type of conference and introducing the now-popular theatre-in-the-round style for lively debate. News Xchange also broke ground by incorporating numerous satellite feeds and virtually banning the use of speeches. That model helped make News Xchange a hugely successful and admired event. Jim Gold served as managing director of News Xchange for four events between 2002 and 2005. Before joining News Xchange, Jim spent 13 years at Medialink Worldwide, the global broadcast public relations and communications consultancy. One of the founding members of the company in New York, he moved to London in 1991 to set up the company’s first international office. He began his career at ABC News in New York in the early 1980s. Now based back in New York City, Jim spent 15 years in London and has spent much of the past five years in the Middle East.
Learning Module and Site Designer/Developer
Kyli Yerse, Web Development Engineer for Questeq, Inc, began her journey in K-12 education as a technology support professional, web designer and integrator for PENNCREST School District. Her focus at PENNCREST was to bring cutting edge learning technologies into the classroom that enhanced student and teacher success. While at PENNCREST, Kyli had the privilege of speaking at Google NYC for a Google Teacher Academy event, where she shared how Google Apps Edu was implemented into secondary classrooms. In 2009, Kyli joined Questeq, Inc with the purpose of helping schools increase communications through the use of content management systems. In 2010, Kyli was awarded the Outstanding Technical Support Person award from PAECT, the Pennsylvania Association of Educational Communications and Technology. Most recently, Kyli was actively involved in the design and implementation of The Addams Family Learning Module for StageNotes.net.
As a student at the Gallatin School of Individualized Study at New York University, Adrianna has just begun to explore career options in the theatre. Her concentration at NYU is an analytical study of the evolution of theatre’s position within the entertainment industry, so contributing to StageNotes.net has been a perfect foray into the industry. In January 2011,
Adrianna traveled with an NYU group to South Africa to study the arts as a tool for social change since the end of Apartheid, then spent a semester at NYU’s campus in London studying adaptations between literature and theatre. She is currently an intern at the Nederlander Producing Company of America.